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Helping Bands Become Brands

A next-gen music agency dedicated to the packaging + advancement of trending artists and events since 2016.

Fusing Tradition and Digital Innovation

A nod to Nashville’s Music Row (16th + 17th Avenues) and what it brought to this industry back in the 60’s, 70’s and 80’s.

Hit recordings that rode the wings of fiddles and pedal steel guitars, being performed by legends such as Waylon, Elvis, Patsy, Dylan and Cash. It was raw creativity, blended with professional motivation to get those unique talents out to the masses.

Although on a more personal scale, we’d like to think we are still building upon that same traditional foundation. Regardless of what role we play in an artist’s career, we are committed to keeping authenticity at the core, while leveraging the skillsets required in today’s digital landscape.

Featured Work

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Cody Jinks

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Paul Cauthen

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Erin Viancourt

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Whitey Morgan

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Nikki Lane

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Josh Morningstar

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Silverada

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South of Eden

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Japanese Breakfast

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Caned by Nod

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Timber Wilde

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Briana Adams

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Les Greene

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Mike Neumann

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Kayla Jane

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Ward Davis

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Julianna Rankin

Services Catalog

Artist Services

  • Talent Packaging
  • Brand Development
  • Release Strategies
  • Agency Pitches

Creative Design

  • Merch Concepts
  • Video Production
  • Hand Illustration
  • Digital Editing

Brand Deals

  • Curation & Outreach
  • Contract Facilitation
  • Payments & 1099
  • FTC Compliance

Live Event

  • Location Scouting
  • Ideation & Strategy
  • Talent & Production
  • Digital Promotion

JASON PAMPELL

Creative Director
We are innovators, we are game-changers, and we take pride in every project we touch. We are 17th Avenue.

Technology

  • Website Development
  • Concept Prototyping
  • Shopify Customization
  • Maintenance Services

What our clients say

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Featured Merch

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