A next-gen music agency dedicated to the packaging + advancement of trending artists and events since 2016.
Fusing Tradition and Digital Innovation
A nod to Nashville’s Music Row (16th + 17th Avenues) and what it brought to this industry back in the 60’s, 70’s and 80’s.
Musical Heritage
Hit recordings that rode the wings of fiddles and pedal steel guitars, being performed by legends such as Waylon, Elvis, Patsy, Dylan and Cash. It was raw creativity, blended with professional motivation to get those unique talents out to the masses.
Modern Mission
Although on a more personal scale, weโd like to think we are still building upon that same traditional foundation. Regardless of what role we play in an artistโs career, we are committed to keeping authenticity at the core, while leveraging the skillsets required in todayโs digital landscape.
Jason Pampell is a creative engineer with over 2 decades of senior-level experience across the music, media, and brand sectors โ resulting in multiple award winning projects and Music Row โTop 40/50โ chart placements.
Previously the Content Rights & Licensing Manager for Billboard, and more recently responsible for spearheading digital strategies for clients including Warner Bros, MTV, Entertainment Weekly, ABC, Coca-Cola, NFL and Target.
Under the "17th Avenue" label, Jason has led recording sessions at renowned studios such as Sonic Ranch, FAME (Muscle Shoals), and Yellow Dog, while also consulting for video shoots, live albums and festivals in Nashville, Key West, and throughout Texas. Based in New Braunfels, he operates at the center of the thriving TX music scene, hosting artist events and producing content just steps away from the legendary Gruene Hall.
Music Management
Visual Design
Lyric Writing
Video Production
Artist Packaging
Event Planning
Brand Development
Promotional Strategy
Featured Work
Cody Jinks
Paul Cauthen
Erin Viancourt
Whitey Morgan
Nikki Lane
Josh Morningstar
Silverada
South of Eden
Japanese Breakfast
Caned by Nod
Timber Wilde
Briana Adams
Les Greene
Mike Neumann
Kayla Jane
Ward Davis
Julianna Rankin
Sam Carlson
Sam Carlson
josh morning
briana Adams
briana Adams
Sam Carlson
josh morning
Sam Carlson
briana Adams
Test
josh morning
Sam Carlson
briana Adams
josh morning
Sam Carlson
josh morning
briana Adams
Caned by Nod
Album Artwork
Josh Morningstar
Logo/Brand Design
Cody Jinks
Web Design/Development
Erin Viancourt
Video End Screen Design
True Grit Management
Web Design/Development
Josh Morningstar
Album Artwork
Whitey Morgan
Merchandise Design
Sam Carlson
Album Artwork
Caned by Nod
Logo/Brand Design
Flocker Fest
Web Design/Development
Cody Jinks
Merchandise Design
Sam Carlson
Merchandise Design
Paul Cauthen
Video End Screen Design
Josh Morningstar
Album Artwork
Whitey Morgan
Merchandise Design
Ward Davis
Video Animation Design
We Were There
Video Production
Whitey Morgan
Video End Screen Design
Josh Morningstar
Promotional
Honky Tonk
Merchandise Design
Briana Adams
Album Artwork
Cody Jinks
Merchandise Design
Caned by Nod
Web Design/Development
Josh Morningstar
Merchandise Design
Sam Carlson
Media Kit Design
Josh Morningstar
Web Design/Development
Down In A Dive
Logo/Brand Design
Caned By Nod
Merchandise Design
Sam Carlson
Album Artwork
Les Greene
Web Design/Development
Services Catalog
Artist Services
Talent Packaging
Brand Development
Release Strategies
Agency Pitches
Creative Design
Merch Concepts
Video Production
Hand Illustration
Digital Editing
Brand Deals
Curation & Outreach
Contract Facilitation
Payments & 1099
FTC Compliance
Live Event
Location Scouting
Ideation & Strategy
Talent & Production
Digital Promotion
JASON PAMPELL
Creative Director We are innovators, we are game-changers, and we take pride in every project we touch. We are 17th Avenue.
Technology
Website Development
Concept Prototyping
Shopify Customization
Maintenance Services
What our clients say
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